Who’s not tempted on seeing oodles of chocolate smothered over brownies or cakes with chunks of chocolate for garnishing? How long does it take to forget that strict diet regime you promised to follow and stretch out your hand to grab one of those delicacies? Cake pops are the guilt-free members of the confectionary and [...]

The word “free” can be magic to a consumer’s ears. Giving away a product or service will attract customers and can keep the traffic flowing into your shop. Somehow anything that is offered free has great value for consumers. Retailers have rightly captured this sentiment and psyche to use it as an effective marketing tool.  [...]